Podcast: Charlie Pesti, Supply Chain & Logistics Marketing & PR

EPISODE 47

In this episode, Charlie and Priyanka talk with Richard about:

• Marketing and advertising in the Supply Chain sphere
• Charlie’s work with a German logistics technology company, and his work setting up business in Europe
• Priyanka’s transition from Journalism to Communications at Charlie Pesti
• The risks of entrepreneurship and strategies to foster innovation
• Logistics/SCM industry reluctance to change and the desire to bring change to the space for the better of the industry
• Charlie Pesti being at the forefront and a proxy for everything that’s going on and technology adoption in supply chain
• Technology Supply Chain being all the rage with the new wave of professionals coming into the industry
• The importance of solving problems by giving clients confidence backed by knowledge, experience, and research
• Charlie’s approach to marketing B2B vs B2C
• Supply Chain tech production positioning strategies
• Translating those position strategies into content strategies
• Why SCM and Logistics companies need to focus on collaboration, operations, integrations, to make things work with regards to marketing their product or service in 2022 and beyond
• What Charlie and Priyanka see as the current and incoming industry megatrends
• One of the positives coming out of the COVID pandemic is that Supply Chain has hit the mainstream media and the headlines
• How this has made Supply Chain sexy for the new generation of potential professionals

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